Val Morgan Outdoor has announced a commercial partnership with Fernwood Fitness. The agreement will see VMO take on the production of Fernwood’s custom magazine and the rollout of a digital advertising network throughout its clubs.
The first edition of the new-look magazine will launch on July 18, with an increased circulation of 50,000 copies to be distributed throughout 69 locations Australia-wide.
The relaunch of the magazine will be accompanied by the rollout of VMO’s digital screens, growing its VMO Active network significantly.
Val Morgan Group CEO Dan Hill says; “VMO engages active consumers, and there is no better place to reach the ‘unreachables’ than the health club environment. This is a highly desirable, hard to reach and receptive audience actively pursuing an improvement to their lifestyle and wellbeing.
“The addition of Fernwood sees us reaching an additional audience of 70,000 women. We have an audience-centric approach to planning and growing our network and are dedicated to delivering the best audience opportunity for clients.”
VMO’s custom publishing arm already includes Fitness First Magazine. The addition of Fernwood magazine will deliver a combined readership of 300,000+ for both publications.