Val Morgan Outdoor, Australia’s largest digital out-of-home (DOOH) provider, has this week announced the latest addition to its growing network – P&C Media.
This acquisition adds 52 major BP locations to Val Morgan Outdoor’s portfolio of digital screens within petrol stations. The new network is named Pump Extra and will immediately grow Val Morgan Outdoor’s petrol and convenience footprint to more than 340 locations with over 2,000 digital screens nationally.
Managing director Anthony Deeble said: “This is another important acquisition for our business, that further strengthens and complements our PumpTV offering. It will deliver another 1.8 million viewers each month. We are on a rapid growth trajectory and continue to add high-volume sites to our portfolio.”
The large portrait digital screens engage consumers on their path-to-purchase. They are located just outside the entrance to the petrol convenience shop and reach half a million consumers each week.
Deeble adds: “VMO’s proposition is to offer advertisers the most impactful and engaging digital formats within close proximity to point-of-purchase. Reaching active consumers en route to their shopping destination, be that in shopping centres or service stations – targeting the consumer when they are ready to act.”
Source: Val Morgan Outdoor