Val Morgan Digital (VMD) has announced the promotion of Alyce Thomas to group sales manager. Thomas’ tenure at Val Morgan has lasted two and a half years and has included the launch of The Latch Sustainability vertical and the launch of the brand’s e-commerce sustainable shopping platform Keys to the City, an interactive map to help our readers discover sustainable places to eat, drink & shop.
Thomas has also played a pivotal role at The Latch in helping brands reach audiences that have a shared passion for sustainable futures. Thomas will be reporting directly to Liam O’Meara, GM of Outdoor and Digital Sales. O’Meara was promoted to the role late last year, after starting with the company’s cinema brand in 2016 in the role of group sales manager before making the leap across to VMO in 2019 for the position of NSW sales director.
“Alyce has demonstrated exceptional leadership, sales skills and strategic planning whilst being instrumental in the development and implementation of new products, resulting in increased revenue and profitability.” said Liam. “Her achievements over the past 2.5 years speak for themselves, and we look forward to seeing Alyce develop further as an exceptional leader within our business.
In her new role, Thomas will be responsible for building stronger relationships with key clients, helping them reach audiences at scale across communal passion points.
Thomas’ new role coincides with the addition of Bustle and Inverse to Val Morgan Digital’s suite of media brands – The Latch, POPSUGAR, Thrillist and Fandom. “I’m so excited to help launch Val Morgan Digital to greater heights of success and connect brands to our communities of like-minded people who share the same passions, goals and visions that they do, ” added Thomas.
Val Morgan Digital recently extended its multi-year advertising partnership with Fandom and officially welcomed GameSpot to its stable of brands. This followed the announcement earlier this year that the company had signed a multi-year advertising partnership with BDG to represent Bustle and Inverse in the Australian and New Zealand market.