Unruly appoints AMNET strategist Heath Irving to lead programmatic offering

Irving comes with more than eight years of experience in the programmatic space.

Unruly, the global video marketplace, has appointed AMNET programmatic strategist Heath Irving (pictured above) to lead their programmatic offering in Australia and New Zealand.

Irving joins from AMNET (Dentsu), where he has spent the last three years providing programmatic guidance, training and devising bespoke solutions for tier one clients. He was also responsible for leading joint business plans and roadmaps for specific clients to develop new revenue streams and also retain business through tailoring both products and operational process to best suit client needs.

Irving comes with more than eight years of experience in the programmatic space at publishers, agency trade desk and ad tech vendors such as Fairfax media and Yahoo!7.

He will be based at the News Corp-owned company’s Sydney headquarters and will report directly to Ricky Chanana, Unruly’s AUNZ managing director.

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