UnLtd, the social impact organisation for the media, marketing, and creative industries in Australia, has announced it is set to launch in New Zealand.
The organisation currently works with over 20 charities in the youth-at-risk space in Australia. UnLtd unlocks the skills, time and resources of the media, marketing and creative industries to drive value to their charity partners.
Since 2005, the organisation has created over $150 million in value, positively impacting hundreds of thousands of young lives. This includes end-to-end marketing campaign production and placement, sourcing media inventory donations, fundraising events, and volunteering.
UnLtd also recently launched a social enterprise, Mood Tea. All profits generated from the mood-enhancing teas, now stocked in 865 Woolworths stores across Australia, go towards youth mental health initiatives.
Chris Freel
Chris Freel, CEO of UnLtd and Mood Tea, said: “We are so excited to enter the New Zealand market and partner with adland and local charities to make an impact. Using our skills and positions for good has a positive effect for all involved, and is really the secret to our success and momentum over the past 17 years.”
Kerry McCabe, founder of UnLtd and a Kiwi himself, added: “The New Zealand and Australian markets share many similarities and a common commitment to making a positive social impact. UnLtd is the vehicle for effectively channelling our energy, influence and skills to making a meaningful difference in the lives of at-risk young people.
“I am of course biassed but I see no reason why our NZ chapter won’t fast become a beacon of innovation and help UnLtd to evolve its offering and impact,” he added.
Kerry McCabe
UnLtd will initially be selecting three New Zealand founded charities to add to the portfolio. UnLtd will assess each charities’ needs and match them with companies and individuals from across the industry to drive tangible outcomes.
In preparation for launch, UnLtd is on the hunt for a general manager to spearhead the organisation in Aotearoa.
Freel shares what the team is looking for in this unique individual: “Our new general manager will need to be well known and respected by the local media, marketing and creative industry. They should have an insatiable desire to make a social impact, and be a great hustler and motivator who can galvanise an entire industry for good.
“It’s a tough but highly rewarding role, and a great opportunity to positively impact the lives of those most in need,” he added.