TattsBet has launched a new era of sports and race betting with the opening of what is has labelled a new world-class retail wagering experience – the first phase of a national rebrand to UBET.
Located in Brisbane, Australia’s first UBET store reveals a range that is promising a fully immersive and more digitally-driven experience.
The New Farm outlet will function as a “lab store”, opening its doors to punters to test and experience the new store format. Based on customer feedback, final modifications will be made to the retail environment before the new look and feel is rolled out to 1,200 UBET outlets nationally over three to four years.
The “next generation” retail wagering concept has been developed by UBET in conjunction with Hulsbosch.
The launch of UBET’s new retail environment is part of a comprehensive and strategic brand repositioning project undertaken by Hulsbosch and UBET last year.
The primary focus for retail was a digital framework reflective of today’s customer accessibility but also adaptive for future technologies.
One of the new features is cutting-edge video wall technology to showcase races and other sports.
Jaid Hulsbosch, director at Hulsbosch said, “Hulsbosch continues the story of the UBET brand. Our original brand creative for UBET is reflected in the newly launched retail environment and, soon, the digital experiences. It will change the game of betting in Australia and delighted our efforts contribute to UBET’s future success.”
The full production UBET launch, including new website and mobile apps, will go live in April and will be supported with a national, multichannel advertising campaign.
See the transformation of the UBET retail store below:
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