In an activation led by Hello Social, Uber One members were given access to an exclusive Ice Cold Recovery zone at Bondi’s Icebergs precinct after running the City2Surf.
The activation saw guests dressed in robes and slippers and invited to Maurice Terzini’s Icebergs Dining Room & Bar, with complimentary food and beverages plus tunes from DJ Touch Sensitive.
The event also included margarita mixer recovery bikes, recovery massages, and limited-edition event merchandise.
Uber One members were able to enjoy an exclusive “Ice Cold Recovery” at the iconic Icebergs precinct in Bondi Beach.
Nicole Bardsley, head of marketing, Uber ANZ, said: “This was the perfect opportunity to showcase benefits of our membership from one of the country’s most iconic locations at the perfect moment in time.”
“We’ve got ice, ice, baby and we’re deploying it to create the world’s coolest ice bath ever,” said Uber One’s Director of Operations, Beth Pondo.
Sam Kelly, managing partner of Hello Social, said: “The City2Surf continues to index highly amongst Sydney-siders and has quickly become one of the biggest events on the social calendar – it certainly made sense for Uber One to show up and celebrate the perks of being a member.
“We wanted to harness the camaraderie of in-trend community run clubs with our obsession for recovery, to create something truly unique. The feedback has been amazing and we’re looking forward to continuing to build out even more meaningful exclusives for Uber One members in the future.
The Icebergs pool took on a whole new look as thousands of miniature icebergs – cubes, to be more accurate – filled its waters.
The Ice Cold Recovery activation comes after Hello Social teamed up with DJ FISHER for the new platform, Smell Finer Than The Finest Fragrances.
The campaign, implemented by Mindshare and FORWARD, puts Lynx in the premium fine fragrance market, offering a lineup of accessible yet high-end scents for men.
The collection, developed by fragrance experts, introduces six distinctive scents: Black Vanilla, Blue Lavender, Aqua Bergamot, Emerald Sage, Golden Mango, and Copper Santal.
See also: Say Hello to the Gen Z Ad of the year: Hello Social and DJ FISHER Shake Up Lynx’s Fragrance Game