Uber advertising ANZ has introduced the new role of head of strategic verticals with Erin Holt stepping into the position.
Holt joins from Gumtree Group where she was director of advertising, bringing extensive experience from across the Australian media landscape.
Michael Levine, Uber ANZ’s head of advertising sales, welcomed her appointment in a LinkedIn post this week.
He said: “Her leadership and vision will be invaluable as Uber continues to build partnerships with Australian brands and media agencies. Erin’s dedication to fostering high-performing teams, with a focus on both culture and results, made her the ideal choice for this role.”
Levine noted that in under three years Uber Advertising transformed from an endemic merchant advertising platform to a significant player in the Australian media landscape.
He called 2024 was a transformational year and said the Australia and New Zealand region is a fast-growing international markets for Uber Advertising at it launches with new ad formats, expanded measurement capabilities, executed campaigns, and their team grow.
Michael Levine
Uber and beyond
Holt also shared the exciting career news in a LinkedIn post. She called her 4.5 years with the Gumtree Group “incredible”.
“I’m energised by Uber’s bold vision, its ability to shape culture, and the way it captures attention through brand partnerships that are anything but ordinary. I can’t wait to help brands show up in meaningful, creative ways across both mobility and delivery.”
Holt added: “There’s something special about a team that’s not just smart and capable, but also deeply connected to the mission. I’m incredibly excited to join this group and learn from the incredible talent that Michael Levine has thoughtfully built.
“Under his leadership, this team is already doing remarkable things, and I’m looking forward to contributing by helping drive strategic partnerships that push the boundaries of what’s possible.”
Looking ahead, Levine said: “2025 is already off to a fantastic start. We’ve sold out Journey Ads inventory across major cultural and sporting events like the Australian Open and F1, deepened investment in the agency landscape by becoming a member of the IMAA ,and signing innovative holdco endeavor agreements… stay tuned for more news on that soon!
“We’ve also established a team on the ground in Melbourne and made it easier to buy via programmatic partners.”
Top image: Erin Holt