TV Ratings: Secret Daughter is Seven’s (not so) secret to success

Mediaweek editor James Manning looks at last night’s TV ratings

Seven managed to post a second consecutive win to start week 46. This is the first time it has started a week with two wins since the Rio Games in mid-August.

Seven’s Secret Daughter was key to its success but it also had some help with Australian being bowled out earlier in the day meaning Nine had to fill with an A Current Affair special and an extra episode of The Block. (Nine would have been prepared though as very few test matches these days go the full distance.)

Jessica Mauboy is proving to be multiplatform audience magnet with her album of songs from The Secret Daughter topping the ARIA Album Chart for three weeks and her hit TV series the #2 non-news show last night, and a timeslot winner.

Seven also managed a big combined channel share lead last night with 7mate and 7TWO both over 4%.

Mediaweek and our former columnist and now news.com.au editor-at-large Melissa Hoyer were key ingredients of Media Watch last night. See below for a little more detail and links to the story and our podcast.

Seven

Home and Away started its new week on 751,000 after a week 45 average of 706,000.

The X Factor sent home two contestants and proved some classic rock artists don’t cut it with The X Factor crowd. Isla and Finley Brentwood were eliminated after securing the lowest number of public votes for their performance of Fleetwood Mac’s “You Can go Your Own Way”. The Monday Factoraudience was 732,000, well up on 603,000 a week prior.

The Secret Daughter was the #2 non-news show later in the night with 795,000 which was close to 100,000 better than last week. The catch-up and encore viewings should push that number over 1m.

Nine

The ratings can only be used as a guide as to what was on Nine as the cricket finished early with replacement programming taking over. The numbers we have seen don’t represent those programming changes.

The cricket lasted close to two sessions with the first on 314,000 and the second on 421,000.

The first half hour of Nine News did 870,000.

A special home makeover edition of A Current Affair did 707,000. The final room reveals on The Blockthen had 840,000 watching.

Nine’s drama Hyde and Seek followed with 498,000.

TEN

The Project 7pm had one of its better ratings performances in recent weeks with 658,000 watching Waleed Aly at a Trump rally in the US, Matt Moran outside his Opera Bar and Dennis Lillee joining the panel.

A repeat of All-Star Family Feud featuring stars from The Bachelor and The Bachelorette did 544,000.

Have You Been Paying Attention? was the channel’s #1 with 687,000 on board for a relatively early start.

ABC

Australian Story was the channel’s second-best on 787,000, narrowly trailing the audience for ABC News.

Four Corners did 575,000 for a doco from Irish/Scottish producer Jamie Doran in Northern Afghanistan.

A recent Mediaweek podcast with news.com.au’s Melissa Hoyer was one of the featured stories on Media Watch. The program used part of the podcast where Hoyer discussed influencers and being paid to promote a product on social media to examine the difference between journalism and paid PR.

Listen to the Mediaweek podcast with Melissa Hoyer here.

See the episode of Media Watch and read a transcript here.

Later in the night Q&A had an audience of 514,000.

SBS

It was Supervet night with the 7.30pm episode on 189,000 and then the

Supervet: Bionic Stories following on 184,000.

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