TV Ratings March 15: Seven pulls biggest primary share this survey year

Mediaweek editor James Manning looks at last night’s TV ratings

• Clear water for Seven leads to biggest primary share this survey year
• Seven powered by My Kitchen Rules and Million Dollar Cold Case
• Nine’s Planet Earth and TEN’s TBL Transformed no match for home cooks
• Late night crime spree continues with not all bullets hitting the target

It is the show that is supposed to be on the way out, a series that needs an overhaul to find a new audience or win some back. However Seven’s My Kitchen Rules proved to be the hottest item on the menu last night for viewers.

The program was key to Seven’s best primary channel share of the survey year as the channel ranked #1 in all metro markets and Seven posted a clear combined channel victory too.

My Kitchen Rules is down year-on-year, but it was over 400,000 viewers ahead of what was programmed against it last night.

Nine’s Planet Earth was on 650,000 while TEN’s The Biggest Loser: Transformed spent another night under half a million. Will the revamped format be able to make up some ground tonight with neither Married At First Sight nor My Kitchen Rules in the schedule?


Home and Away was just clinging above 700,000.

My Kitchen Rules featured the Cruise Canopy Challenge with Pete Evans and Colin Fassnidge the judges on duty. The midweek episode had an audience of 1.07m and after four nights this week it has had two nights under 1m and then two over that mark.

Seven premiered Million Dollar Cold Case with two unsolved murders investigated with police offering $1m for evidence that leads to a criminal conviction. The launch audience was 644,000 compared to 656,000 watching the first episode of Murder Uncovered last week.

Seven then added to the crime wave with the US doco Women Who Kill, which did 361,000.


A Current Affair featured Martin King with a recently retired homicide detective, housos and designer copy outfits. The midweek episode was on 767,000, down 100,000 from the Tuesday audience.

Planet Earth II was up week-on-week with 617,000 turning into 650,000, but still down on the 738,000 the season launched with.

Nine has also been bitten by the crime bug midweek as Murder Calls featured the murder of 17-year-old schoolboy Gabriel “Gabe” Meyer. The episode did 488,000, and was down a little on last week’s 502,000.

The mix of crime and women was continued late night on Nine too with part two of Mafia Women on 245,000.


Guy Sebastian was a co-host on the panel of The Project for the first time where stories included the background to Carrie Bickmore‘s charity linking up with Twinings tea. After 7pm the show did 513,000.

After a debut under 500,000 last night, The Biggest Loser: Transformed returned with episode two on 453,000.

This Is Us followed, which managed to hold much of that audience with 444,000, down from 494,000 a week ago.

Madam Secretary followed on 210,000.


Julia Zemiro’s Home Delivery slipped back under half a million with 495,000 watching an episode revisiting the past of Derryn Hinch.

The Weekly with Charlie Pickering did 526,000 after 485,000 last week. Coopers beer got plenty of mentions and Trey Parker and Matt Stone were special guests.

Meera Syal was a great guest on Walliams and Friend, which did 313,000.

Adam Hills: The Last Leg followed with 247,000.

The ABC contributed to the crime offerings as it explained and condemned the actions of cyber criminals in the world of social media in the Tara Moss-hosted Cyberhate special on ABC2. The one-hour compilation of the iview 10-minute episodes had 63,000 watching after 9.30pm.


Digging For Britain’s Secrets pulled the biggest audience with 214,000.

Back-to-back episodes of The Eighties followed with 148,000.

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