• First numbers: Seven’s cricket score beats internal forecast
There was more interest in Seven’s daytime than its primetime yesterday as the network started coverage of the First Test against India.
The cricket numbers were down slightly on the comparable match last year, but that was back when Nine didn’t have to share the rights with Fox Cricket.
Here are the numbers for day one:
Session 3 773k (Metro 554/Regional 228k)
Session 2 588k (398k/190k)
Session 1 454k (301k/153k)
Lunch break 437k (285k/152k)
In a statement this morning Kurt Burnette, Seven’s chief revenue officer, said:
“We are thrilled with the ratings of day one, which have surpassed our forecasts.
“Seven reached 2.67 million Australians and secured a 53% commercial share of daytime viewing in metro areas.
“Our production and commentary teams have hit it for six, proving once again that no-one does sport like 7Sport.
“And this is just the beginning – we still have the day/night tests and men’s Big Bash to come. Roll on summer!”
Meanwhile in primetime Home And Away did 558,00 with Orange Is The New Brown on 310,000.
Paramedics was the main difference between the networks with the ob doc from WTFN pulling 775,000 viewers at 8.30pm which doesn’t happen much any more.
Before it RBT did 550,000.
The Project was again 10’s best, but with a smaller audience of 357,000.
How To Stay Married got the 7.30pm slot with 275,000 watching.
After ABC News and 7.30, Grand Designs performed best with 456,000.
Endeavour then did 316,000.
Part three of Alex Polizzi’s Secret Italy was in Naples with 203,000 watching.
The numbers then dipped a little to 187,000 for the return of Vikings in a double episode.