As the year reaches its halfway point, the three major commercial networks have released their TV ratings audience reports for H1 2022. Using OzTAM television ratings survey data, each network has highlighted its strengths of the last six months, and taken a sneak peek at what is to come.
Seven
So far this year Seven has brought shows like The Voice (and The Voice: Generations), Dancing With The Stars: All Stars, SAS Australia, and the current run of Big Brother to Australian screens.
TV ratings highlights for Seven so far include The Voice Grand Finale (Five city overnight: 751,000, Winner announce: 779,000, Total TV: 1,388,000) The Voice: Generations (Five city overnight: 505,000, Total TV: 942,000) and the Dancing with the Stars: All Stars finale (Five city overnight: 564,000, Total TV: 989,000)
As big as H1 was for Seven, H2 is being advertised as even bigger with the 2022 Commonwealth Games, the AFL Grand Final, and the return of MKR – this time around with Nigella Lawson and Manu Feildel. Also coming up is Farmer Wants A Wife, the new season of AGT, Kitchen Nightmares, This Is Your Life, and The Best Of The Best And Worst of Red Faces.
Seven is claiming the title of #1 in the capital cities for total people so far, and the only commercial network to have increased its audience shares in total people and 25 to 54s. It is also claiming most-watched network in Australia, ranking #1 in total people and people 16 to 39. It is also claiming dominance across all age groups in regional markets.
On 7plus, Seven says the platform increased its audience 27% year-on-year and is up 66% in live streaming. Across the 12 months to 30 June this year, 7plus was #1 with a 43.4% share.
Seven West media managing director and chief executive officer, James Warburton, said: “Since the acquisition of Prime, Seven is the #1 leader in total TV nationally so far this year. We are #1 nationally in all people and in the key younger 16 to 39 demo, and less than half a point from #1 in 25 to 54s. We are #1 regionally in all people and key demos, and #1 in metro markets in total people.
“We deliver large and engaged audiences to our clients more consistently than any other network, with Seven ranking #1 in more weeks nationally and in metro markets than any of our competitors in 2022.
“Our continued growth and momentum in 2022 has proved that no other network has the powerful mix of premium sport, entertainment and news content that brings Australia together and we are set to remain #1 across the rest of the year.”
The Voice coaches
Nine
So far this year, Nine has run shows like Married At First Sight, Underbelly: Vanishing Act, Lego Masters, and Celebrity Apprentice Australia.
TV ratings highlights for Nine so far include the Married At First Sight finale (Five city ovenrnight: 1,207,000, Total TV: 2,357,000), the first two State of Origin matches (GAME I Five city overnight: 1,771,000, Total TV: 2,963,000 / GAME II Five city overnight: 1,797,000, Total TV 3,028,000) with the decider coming this Wednesday, and the Lego Masters series finale (Five city overnight: 669,000, Winners announce: 702,000, Total TV: 1,209,000).
Still to come for Nine this year are The Block, Beauty and the Geek, and Love Island Australia – as well as the NRL Grand Final.
Nine is claiming the #1 position in people 25-54, people 16-39, and total people.
In the BVOD space, Nine says 9Now has over 50% share in demos across the commercial FTA’s and 49.7 in total people.
Hamish Turner, director 9Now and programming, said: “We are proud to be the home of unique, genre-defining content that challenges, excites and engages millions of Australians. 2022 delivered Ash Barty’s historic win at Rod Laver Arena. With 3.835 million viewers it is the highest rating program of the year and the highest rating Australian Open Women’s Final of all time.
“Nine is home to the most watched series in the country in Married At First Sight and the most popular reality series in Lego Masters. And we have only just begun.”
MAFS
10
H1 has seen 10 air shows including I’m A Celebrity… Get Me Out Of Here!, Gogglebox Australia, Australian Survivor, Have You Been Paying Attention?, The Cheap Seats, and MasterChef Australia.
TV ratings highlights for 10 so far this year include the I’m A Celebrity… Get Me Out Of Here! finale (Five city overnight: 576,000 / Winner announce: 617,000 / Total TV: 900,000 ), the Survivor: Blood V Water finale (Five city overnight: 551,000, Winners announce: 631,000, Total TV: 944,000), and the Melbourne Grand Prix (Five city overnight: 534,000, Total TV: 886,000).
Still to come in H2, 10 will be bringing Hunted Australia, Shaun Micallef’s Brain Eisteddfod, The Real Love Boat Australia, The Masked Singer Australia, The Bachelors Australia, The Amazing Race Australia, and the 2022 Melbourne Cup Carnival to screens.
10 is continuing to claim its title as youngest network, with five of the top 10 shows in under 50s and key demographics, and says that the average 10 viewer is up to five years younger than its commercial competitors.
In BVOD, 10 says that 10 Play is enjoying its biggest year ever, up 23% year-on-year.
Daniel Monaghan, SVP content and programming, Paramount ANZ, said: “Australians are consuming more content than ever before, across a plethora of platforms.
“Our continued focus on the under 50s and key age groups is also reaping benefits with 10 securing five of the top 10 shows in under 50s, 25 to 54s and 16 to 39s so far this year – more than any other commercial network.”
“I’m A Celebrity… Get Me Out Of Here! was unfailingly #1 in its timeslot in total people and key advertising demographics in January, initiating 10’s 2022 success as the youngest network.
“This success and momentum continued with Gogglebox Australia, Australian Survivor, Have You Been Paying Attention?, The Cheap Seats, and MasterChef Australia which conquered the key advertising demographics, while also enjoying phenomenal growth on 10 Play.
“The second half of 2022 affords us with an incredibly strong line-up of brand-new content and returning Aussie favourites. And, it all kicks off in July with the gripping and adrenaline fuelled fugitive series Hunted Australia. Get ready to run!”
I’m A Celebrity… 2022 winner Dylan Lewis
Across Networks
It’s not often that the playing field is levelled with all networks airing the same content, but that situation has played out twice this year: once with Australia Unites: Red Cross Flood Appeal on March 12, and again for Shane Warne‘s memorial service on March 30.
The five city overnight TV ratings for each were as follows:
Australia Unites: Red Cross Flood Appeal
Nine: 233,000
Seven: 189,000
10: 117,000
See More: Australia Unites raises more than $25 million for the Red Cross Flood Appeal
Shane Warne Memorial Service:
Seven: 829,000
Nine: 403,000
10: 161,000