TV Ratings 2017: Ten pulls record audiences and growth, key demos timeslot wins

TEN scores across all screens

The Bachelorette

Ten Network has released highlights on its ratings performance in 2017, following the end of the TV ratings survey year over the weekend.

2017 Audience Report. Weeks 1 To 48, 2017. Capital Cities Only.

• Audience growth for key shows, including The Bachelorette Australia, I’m A Celebrity…Get Me Out Of Here!, Gogglebox, Have You Been Paying Attention? and Studio 10.

• Record audiences for The Bachelorette Australia, Gogglebox and Have You Been Paying Attention?

• Key shows dominated their timeslots in 25 to 54s, including the KFC Big Bash League, MasterChef Australia, Offspring, The Bachelor Australia, Bathurst 1000 and TEN Eyewitness News First At Five.

• 17 of the top 50 non-sport programs in 25 to 54s.

• Four of the top 10 Australian reality programs in 25 to 54s.

• Four of the top five Australian game show programs in 25 to 54s.

• Seven of the top 10 US drama series in 25 to 54s.

•  The Bachelorette Australia: biggest online catch-up viewing for any television program in Australia, ever.

•  tenplay: 261 million video segment views, up 21% on 2016.

•  209 social media channels, with 14.4 million followers, up 18% on 2016.

Record audiences and strong viewing growth for several local series, timeslot wins in key age groups and the continued expansion of online and social media audiences were among the highlights for Network Ten in the 2017 ratings year.

Network Ten ended the year with a 28.3% commercial share in its key target market of people 25 to 54 and ranked #1 in primetime on Thursdays in 25 to 54s and under 55s.

Also: New shows coming to Ten in 2018

The online catch-up and streaming service tenplay cemented its position as one of the leading entertainment products in Australia, recording a 21% jump in video segment views and a 19% increase in video starts. Network Ten’s social media accounts ended 2017 with 14.4 million followers, up 18% on 2016.

Network Ten chief executive officer Paul Anderson said: “Consistency and innovation in our content and the distribution of that content were the hallmarks of Network Ten in 2017.

“From Sophie Monk in The Bachelorette Australia and Casey Donovan in I’m A Celebrity…Get Me Out Of Here!, to the summer television season that is the KFC Big Bash League and the enduring success of MasterChef Australia, 2017 was a year of solid achievements for Ten. Many of our key domestic shows increased their audiences this year – across all screens – and our online and social media channels powered ahead.

“Next year we will continue to demonstrate consistency in our programming and we will continue to differentiate ourselves by being brighter, younger and louder than our competitors,” he said.

“From Gogglebox to Australian Survivor to The Project, we will continue to commission, create and run content that engages deeply with our audience across all screens, is brand-safe and, most importantly, is advertiser-friendly.”

Wayne and Tom from Gogglebox Australia

Network Ten chief content officer Beverley McGarvey said: “We started 2017 with the clear objective of nurturing and growing our key franchises as well as building our audiences in different dayparts and on different platforms. We achieved all those goals and we will build on that strategy further in 2018.

Gogglebox, The Bachelorette Australia and Have You Been Paying Attention? recorded their biggest audiences ever this year, while several others grew their year-on-year audiences or commercial shares including I’m A Celebrity…Get Me Out Of Here!, the KFC Big Bash League, the Rebel Women’s Big Bash League and Studio 10.

“Many of those shows – plus MasterChef Australia, The Bachelor Australia, Offspring, the Bathurst 1000, TEN Eyewitness News First At Five and others – dominated their timeslots in our core target market of people 25 to 54,” she said.

“Our multiscreen strategy continued to produce strong results. We saw more and more people engage with our content on the tenplay online catch-up and streaming service and across our 209 social media channels.

“Our key domestic shows had significant growth online and on social media. There is no better example of how we are taking our content across all screens than The Bachelorette Australia. Its total television and online audience soared 57% this year, its social media engagement increased dramatically and it recorded the biggest online catch-up viewing numbers for any television program in Australia – ever,” McGarvey said.

The Bachelorette 2017 winner Stu with Sophie Monk

In 2018, Network Ten will remain focused on building the audiences and reach of its key local and international series and introducing more innovative and engaging content.

McGarvey said: “All of our marquee shows return in 2018, including two of our cornerstone shows, MasterChef Australia and The Project, both of which celebrate their 10th seasons in 2018.

“Also returning are proven hits such as the KFC Big Bash League – with eight more matches than last summer, giving us 43 matches in 48 days – the Rebel Women’s Big Bash League, Supercars including the Bathurst 1000, Have You Been Paying Attention?, Gogglebox, The Bachelor Australia, The Bachelorette Australia, I’m A Celebrity…Get Me Out Of Here!, Australian Survivor, The Living Room, Family Feud, All Star Family Feud, Shark Tank, Todd Sampson’s Body Hack 2.0, Studio 10, Bondi Rescue, NCIS, NCIS: Los Angeles, NCIS: New Orleans, Bull and The Graham Norton Show.

“We have already announced eight new local series for 2018: Bachelor In Paradise, Russell Coight’s All Aussie Adventures, Street Smart, How To Stay Married, The Secret Life Of Four Year Olds, Blind Date, Playing For Keeps and Hughesy, We Have A Problem,” she said.

“Ten has always been the innovator in Australian free-to-air television and that tradition will continue next year when we introduce a special ‘pilot week’.

“For the first time on Australian television, several pilots of domestic shows across a number of content genres will go to air in one week. It’s an exciting initiative that represents a substantial investment in new local production,” McGarvey said.

“In addition to all of these returning and new shows, we’re working on several other new series, the details of which will be announced next year.”

2017 Highlights

Network Ten (TEN, ELEVEN, ONE)

• Primetime commercial share in 25 to 54s: 28.3%.
• Primetime commercial share in under 55s: 27.8%.
• Weeks 1 to 5, 2017: highest commercial shares in 25 to 54s and under 55s since 2001.
• #2 in daytime in 25 to 54s, under 55s and women.
• #1 in primetime on Thursdays in 25 to 54s and under 55s. #2 in primetime on Wednesdays in under 55s.

ELEVEN + ONE

• ELEVEN: #1 multichannel in daytime in its target market of 16 to 39s, #2 in total people.
• ELEVEN: #1 multichannel in primetime in women 16 to 39. #2 in 16 to 39s.
• ELEVEN: Commercial share growth this year in total people.
Neighbours: 212,000 total audience. #1 in its timeslot across the multichannels in 16 to 39s and total people. #2 regular local series on the multichannels.
• ONE: #1 multichannel in daytime in its target market of men 25 and older and in total people.
• ONE: #2 multichannel in primetime in its target market of men 25 and older.
• ONE: Highest ever commercial share in total people.
• ELEVEN and ONE: #1 multichannel combination in daytime in 25 to 54s and total people.

tenplay + Social Media

• 261 million video segment views, up 21% on 2016.
• 11.6 million unique visitors, up 4% on 2016.
• 3.66 million live stream starts, up 58% on 2016.
• 209 social media channels, with 14.4 million followers, up 18% on 2016.

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