Total TV annual ad revenue drops, but ad-funded video dollars up

The total TV ad revenue market was $4.21b over the full financial year

ThinkTV has released total TV advertising revenue figures for the six months to June 30, 2017 and the 12 months to June 30, 2017. The new data has replaced the release of commercial FTA numbers, which was also accompanied by TV network shares.

Over the full financial year, the total TV ad revenue market was $4.21b, a decline of 2.7% compared with the previous period while the AVOD (advertising funded video on demand) market over the full year grew by 36.8% to $78m.

The total TV ad revenue market for the six months to June 30, 2017 declined 2.7% to $1.98b. The linear TV market showed a decrease of 3.19%, to $1.94b, compared with the previous corresponding period, while AVOD revenue jumped 27.6% to $40m.

The total TV metric includes metropolitan and regional revenues from commercial broadcasters, including ThinkTV members Nine Network, Seven Network and Network Ten and Multi-Channel Network/Foxtel, as well as SBS.

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