Triple M has recorded the largest commercial AFL and NRL metro footy audience.
The station claimed to have delivered 47% more audience compared to the closest commercial competitor, according to the GfK Survey 5 radio ratings results.
The AFL coverage and expert commentary across Melbourne, Adelaide and Perth reported a cumulative audience of 626,000.
Meanwhile, Triple M’s NRL coverage and commentary had an audience of 471,000 across Sydney and Brisbane.
Triple M’s new all-local Rush Hour Drive shows across Australia this year, hosted by sporting legends and exceptional broadcasters, has been a stunning success reaching 868,000 people 10+ each week Mon-Fri 4- 6pm.
Ewan Giles, SCA head of sports content, said: “Triple M’s footy coverage and sports shows continue to dominate adult listeners, with almost 50% more audience compared to the closest commercial competitor.
“With the nation’s best line-up of league and AFL legends as our commentators, bringing listeners live and local broadcasts of all games, plus expert commentary, and pre- and post-game analysis, all delivered with Triple M’s unique irreverence, we are expecting more big things as finals kick off.”
Dave Cameron, SCA chief content officer, said. “We have a revered heritage of delivering the best footy coverage and commentary in the country and the ratings results demonstrate that formula is continuing to attract audiences.
“Those audiences come to Triple M via our radio stations and DAB+ but also via LiSTNR, with Triple M Footy AFL the ninth most popular podcast in the country and the number one sports podcast. Rush Hour with JB and Billy and The Howie Games are also among Australia’s top 20 podcasts2.”
This comes after SCA announced a raft of new content appointments, and newly created content roles, for both its Hit and Triple M stations, as well as a number across the regional network, earlier this month.
See also: SCA announces new appointments to Hit and Triple M stations