Rock royalty, Aussie sporting legends and Triple M’s finest head up the brand new campaign for Australia’s home of rock, sport & comedy – Triple M.
The new campaign features Cold Chisel’s iconic track “Rising Sun” and will run across outdoor, transit, TV, print, digital and social mediums throughout Triple M’s four metro cities – Sydney, Melbourne, Adelaide, Brisbane, and in Perth for mix94.5.
Launching yesterday, the campaign builds on the Triple M rebrand campaign that was launched across regional Australia in December 2016.
The campaign uses Triple M’s on-air talent as well as various friends of the network, including former AFL and NRL sporting stars Chris Judd and Ryan Girdler, rock stars Sting, Jimmy Barnes and The Living End and well-known identities that the Triple M audience have come to know, love and trust.
Southern Cross Austereo’s head of marketing Nikki Clarkson said, “There’s only one iconic brand that’s stood for Aussie rock, sport and comedy for the last 30 years and that is Triple M.
“This campaign not only heroes our own on-air talent but includes great rock and sporting icons, those who have been an integral part of Triple M over the decades.
“We are excited to build on the campaign we launched for Triple M across regional Australia in December 2016 with this new work for our metro stations. Triple M is now truly a national brand.”
Talent included in the campaign:
• All metro Triple M breakfast talent
• Jimmy Barnes, Sting, The Living End
• Ryan Girdler, Peter Sterling, Wendell Sailor, Tony Squires
• Billy Brownless , Chris Judd, Wayne Carey
• Merrick Watts, Roy & HG
Campaign Credits:
Head of Marketing & Communications – Nikki Clarkson
Senior Marketing Manager – Erin Donati
Marketing Executive – Peter Laurie
Creative – Adam Bower
Production Company – Fabric Films
Director – Charlie Fergusson
Producer – Krista Fergusson
DOP – Joel Betts
DOP – Simon Ozlins
Post Production – The Post Lounge
Editor – Sue Schweikert/Sam Stokes
Producer – Brock Smith/Mitch Carr