Tribe has been named an official marketing partner of TikTok at the Cannes Lions International Festival of Creativity in France.
The influencer platform, founded by Jules Lund, will be integrated with TikTok’s Creator Marketplace API and provide global marketers with first-party data. This will allow creators to respond in just minutes and the partnership will see creator campaigns with more speed, scale, and performance.
Lund said: “Marketers need to move at the speed of trends. Naturally, they need a solution that automates creator outreach, management, legal, payments, and reporting.
“Whilst our platform is known for that, this integration provides greater access to game-changing insights and tools, helping our clients generate performance from their TikTok marketing campaigns like never before,” Lund added.
Jules Lund
TikTok head of ecosystem partnerships, Melissa Yang, added: “Creators are the lifeblood of our platform, and we’re constantly thinking of new ways to make it easy for them to connect and collaborate with brands.
“We’re thrilled to be integrating with elite and trusted partners to help brands discover and work with diverse creators who can authentically share their message,” she added.
Tribe’s suite of apps will integrate with TikTok’s Creator Marketplace and will help marketers at different stages of the campaign journey, from building a brief and selecting their target audience, real-time analytics and ROI measurement.
Jessica Bernard from The Kraft Heinz Company has achieved repeated success executing TikTok strategies via Tribe.
“We were looking for a partner who could bend and twist as we uncovered cultural moments we wanted to jump on. Tribe is both flexible and fast-paced, allowing brands like us to move with agility,” Bernard added.
Lund said: “TikTok is not just shaping culture, it’s changing the face of advertising and commerce. Businesses of all sizes have never before been able to empower creators to drive brand awareness, engagement, and sales in the way they can now. It’s that innovation that excites us most.”