TRESemmé, Emotive, and Ovolo Hotels have launched the first-ever hair service menu, a complimentary menu that allows hotel guests to order bespoke, professional haircare to their room.
The service will exclusively roll out across the designer hotel collection including Ovolo hotels in Sydney, Melbourne, Canberra, and Brisbane from Friday 10 May.
Stephen Howard, group director of marketing, Ovolo Hotels said: “Partnering with TRESemmé to offer our guests an unparalleled and world-first hair service menu experience during their stay, is a masterstroke. At Ovolo Hotels, we’re constantly exploring new experiences for our guests to enhance their stay and we believe they’ll absolutely love this addition.”
Kat Topp, creative director at Emotive, added: “This is the kind of work we love doing at Emotive. At its heart there’s a beautifully simple idea that makes you think, ‘Why the hell hasn’t anyone done this before?’ To achieve brand fame for this collaboration, we creatively brought it to life by leveraging our expertise across social, talent, partnerships, PR and brand experience.”
TikTok Creator of the Year Indy Clinton, along with other VIPs, put the hair service menu to the test during a launch event at the Ovolo Woolloomooloo Sydney last week. During the launch weekend in Sydney, guests were also able to request a complimentary blow dry session in their rooms from a top stylist.
“Having tailored hair care products delivered to your room is a game changer, so I jumped at the chance to give the TRESemmé and Ovolo Hair Service Menu a test run,” Clinton said.
Kate Westgate, marketing manager at TRESemmé, added: “Ovolo Hotels have been the perfect partner to help us bring this idea to life. They offer the boutique hotel experience, one that values quality and personalisation as much as we do.”