Travel-tech platform TRAVLR announced the appointment of inc. Digital Media as its digital media agency, boasting a unique “win-win-win” model for both the agency and client.
The independent media agency will oversee media planning, buying and reporting for the tech company. TRAVLR and inc. Digital Media have worked together previously, with the agency driving TRAVLR’s partnerships with Network 10, MTV Travel and BBC Global News.
inc. Digital Media’s managing director, Claire O’Connor said: “TRAVLR is an exciting partner which truly complements our client portfolio and company mindset. To be able to work alongside a highly entrepreneurial travel technology company which partners with world-class media platforms to create unique travel experiences is an exhilarating prospect.”
Founded in 2017 by the team that created Bali Bible, TRAVLR is a unique travel platform in that it merges all levels of travel planning into one user experience-based platform. With a focus on Travel as a Service (Taas), TRAVLR’s technology is licensed to media companies, including the likes of MTV and Nickelodeon, allowing users to curate flights, hotels, activities and bespoke itineraries all informed by their preferred content and brand identity.
TRAVLR’s chief marketing officer Catherine Zaharias said: “As a travel technology company which is changing the way the world discovers, plans, and books travel, it’s important we align with progressive and like-minded partners.
“We have been impressed by inc. Digital Media’s comprehensive understanding of our business model and their collaborative team approach. There are many synergies between our two companies in terms of ideation, innovation, and ability to be agile. We look forward to a successful partnership with inc. Digital Media.”
A member of the IMAA, inc. Digital Media have a proven track record in media planning and buying. They connect customers with results driven by brand identity and market trends specific to each client’s industry.