Travel Associates a partner for premium British drama channel BBC First

The partnership has been conceived and developed with Multi Channel Network.

Kit Harrington in Gunpowder coming to BBC First

Travel Associates has signed on as a partner for premium British drama channel BBC First, BBC Studios Australia and New Zealand has announced.

The partnership, conceived and developed with Multi Channel Network, is set to run for three months, and will commence in April this year.

BBC Studio’s in-house creative team has produced a series of bespoke on-air sponsorship assets to support the campaign, including integrated billboards, channel sponsor idents as well as exclusive behind the scenes previews. Additionally, the package will give Travel Associates an online presence through support across BBC First social extensions.

Katrina Norton-Knight, head of brand partnerships & channels advertising, BBC Studios, Australia and New Zealand, said: “BBC First offers sponsors the opportunity to connect with a premium audience through exclusive drama content, as well as a globally recognised brand. In this case, we’ve worked closely with Travel Associates to create a cross platform partnership that highlights the quality experience that both Travel Associates and BBC First offers their audiences.

“Through the partnership Travel Associates will get to sponsor premium dramas Gunpowder, Tin Star, Save Me, Shetland and Maigret, as well as getting access to bespoke assets such as channel idents, partnership image spots and first look promos that integrate the two brands seamlessly together.”

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