Top 25 Media People 2015: Optus CEO Allen Lew

Top 25 Media People in 2015: Optus CEO Allen Lew

With the start of the new year, we take a look back at the top 25 media personalities who stood out in the Australian media landscape in 2015.

ALLEN LEW
CEO, Optus

Allen Lew headshotGo big or go home is a mantra often bandied about, but is a phrase that can suitably be applied to Optus efforts to build upon their growing roster of exclusive sports rights. Surprising sports fans and media pundits alike, Lew signed off on an exclusive $50 million deal for the English Premier League over the next three seasons that includes live broadcast coverage and digital rights for broadband and mobile. The deal follows a partnership with Cricket Australia where Optus is its streaming partner, giving mobile access to its cricket fan customer base. Lew has not ruled out the possibility of signing bigger broadcast deals as he positions Optus as a viable competitor against traditional subscription TV providers and strengthens mobile customer loyalty.

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Other featured people in the top 25:

Kylie Rogers

Peter Tonagh

Darren Wick

Kate Vale

Shaun James

Amanda Laing

Anthony Xydis

Brad Lyons

Spencer Howson

Russell Tate

Grant Blackley

Jane Huxley

Neil Monaghan

Greg Hywood

Karen Stocks

Nicole Sheffield

Waleed Aly

Sarah Ferguson

Hannah Barnes

Anthony Fitzgerald

Leonie Lowe

Tony Thomas

Marshall Heald

Nicky Briger

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