Australia’s health and wellbeing network Tonic Health Media has acquired commercial health information website myDr.com.au from Access Telehealth.
Effective immediately, the deal will incorporate myDr’s premium inventory with Tonic’s existing out-of-home assets to transform the market-leading health media network.
All the content on myDr is reviewed and verified by medical clinicians, and developed by experienced medical writers. The website has 1.4 million unique visitors per month. Meanwhile, Tonic’s multichannel network of TV, digital panels and brochure boards are featured in 4,500+ GP practices, hospitals, pharmacies and health centre waiting areas across the country, interacting with 15 million people per month.
Following the acquisition of myDr, the evolved Tonic network will reach 17 million consumers per month across all channels.
To drive the new offering, Tonic has hired Michelle Mansour as commercial manager for digital. Mansour joins from Bauer Media, where she worked for the past 13 years.
Tonic CEO and MD Dr Matthew Cullen said, “I’m delighted to welcome such a prestigious and popular asset as myDr.com.au to the Tonic family. With this exciting evolution of our strategy we’re able to reach more Australians than ever before, engaging consumers via multimedia at all stages of the patient journey. Our goal is to rapidly grow the online audience and provide opportunities for brands to communicate with consumers in a highly trusted environment.”