YouTube Hits is an online video and national radio show hybrid – the first of its kind in Australia.
Hosted by Michael Beveridge and Marty Smiley (pictured), YouTube Hits will air nightly at 10pm across 55 radio stations on Today’s Hit Network and then on-demand on YouTube, to a potential audience of millions.
The show will link up-and-coming music stars to radio, feature the most viewed songs of the day and include regular contributions and appearances from the world’s favourite YouTube stars.
YouTube Hits will seize the library of awesomeness that is YouTube to create daily entertainment and reveal exactly what young Australians and the world are watching online.
Head of Today’s Hit Network Dave Cameron said: “The opportunity to create a nightly radio and video show, developed in partnership with the world’s biggest music and video platform, is unbelievably exciting for us.
This partnership with YouTube continues SCA’s new frontier of working side by side with global partners to create rich and relevant content that reaches a new generation on multiple platforms. YouTube Hits will come to life nightly around Australia on both YouTube and Today’s Hit Network and will be powered daily using data provided by our joint venture show partner YouTube.”
Partnerships manager of YouTube Australia Georgie Powell said: “YouTube is fundamentally about connecting fans with their favourite creators and artists and this new show will help showcase the breadth and depth of talent on YouTube to a wider audience. YouTube Hits will help uncover great new music from today’s well-known artists and emerging stars.”
YouTube Hits launched last night and will be on air Monday to Thursday 10pm to midnight and Sundays at 8pm across all 55 radio stations on Today’s Hit Network.
It will also be providing on-demand video to the world via the YouTube Hits YouTube channel.
Source: Southern Cross Austereo