Today the Brave has launched an inaugural pop-up Taboo Tattoo Bar, hosted at the independent full-service agency‘s Haymarket office.
The bar is set to run several times a year, with each pop up celebrating different artists from across the industry, offering curated ink which is designed in partnership with the Jaimes Leggett-founded agency’s creative department.
Today the Brave will also curate a coffee-table style book that captures the faces, artists, and designs from the various pop ups.
The bar launched last week with an event hosting clients, staff, production partners, and friends of the agency, who were inked by Zach Spiros of Bondi Ink.
“The greatest part of the creative industry is the permission to play in the unfamiliar. Experimenting with projects such as Taboo Tattoo Bar is a great reminder of this,” said Today the Brave creative partner, Jade Manning.
Zach Spiros
The pop-up follows a string of work from Today the Brave. Last month, True North unveiled a new brand platform, Life’s Different After, in partnership with the agency. The luxury cruise line’s brand positioning was designed to differentiate its product in the competitive cruise market. The agency reimagined the CX experience while maintaining its existing heritage as an adventure cruising expert.
In June, it partnered with The Australian to launch a new brand platform for the masthead, Welcome to the Contest of Ideas, as part of its 60th anniversary celebrations.
In May, Westmead Fertility Centre appointed Today the Brave as its agency of record. As a result of the win, the agency will provide the clinic with integrated support across strategy, creative, design, media, social, and PR.
See also:
True North unveils ‘Life’s Different After’ platform via Today the Brave
The Australian and Today the Brave unveil brand platform, ‘Welcome to the Contest of Ideas’
Today the Brave wins Westmead Fertility Centre