Today the Brave has appointed Cyndall McInerney as senior copywriter, partnering with award-winning Art Director, Kate Idle.
McInerney joins from The Monkeys, Part of Accenture Song, bringing her quirky tone has earned her a range of international awards from her time working in both Sydney and London with both large networks and small independent agencies.
She brings comprehensive industry experience across big, international brand work to the independent creative agency, with work ranging from highly comedic to fantastical, with a passion for puppetry and animation.
McInerney said of her appointment at the creative agency: “It’s so exciting to join an independent agency with such huge momentum behind it. Jade and Vince aren’t just incredible creatives, they’re also just good people. I’m really looking forward to helping Today The Brave continue to grow and break things.”
“Cyndall’s appointment is an absolute coup for Today the Brave. It won’t take long for her blend of quirkiness and strategic thinking to show up in the work – and we can’t wait,” said Vince Osmond, creative partner, Today the Brave.
Throughout her career, Cyndall has worked with some of Australia’s and the globe’s biggest clients, including Ikea, Adidas, Telstra, P&O Cruises, ahm Health Insurance, Ovarian Cancer Action, McVitie’s and Mini Cheddars. She’s also taken home a collection of some of the industry’s most illustrious awards; including Effies, Spikes and AWARD AWARDs.
Jade Manning, creative partner, Today the Brave, said: “She’s an absolute gem—there’s incredible depth and fire to her thinking, paired with empathy and kindness that’s rare to find. I can’t wait to see the magic she’s about to create.”
This appointment comes amid a continued period of growth for the full service independent agency, with a slew of new business wins joining the agency’s portfolio including Westmead Fertility Centre, Carnival Cruise Line, News Corp, HOYTS, the University of Sydney, True North and Mecca.
–
Top image: Cyndall McInerney