Full-service creative agency Today the Brave has appointed Alyce Gillis as head of strategy. She moves from Havas Host, where she spent the past five years and most recently served as its head of strategy, spearheading creative, PR, social, and influencer campaigns.
At Today the Brave, Gillis is set to lead the agency’s strategic function across creative, planning, and business development, working with its existing leadership team including managing partner Jaimes Leggett, partner Celia Wallace, and creative partners Jade Manning and Vince Osmond.
Commenting on her appointment, Gillis said: “I’m thrilled to be joining such a talented group of people at Today the Brave. The agency’s belief in leveraging the power of brave strategic and creative work to drive business growth, alongside the energy and passion the team have for the work they do is a powerful combination.”
Gillis’ appointment follows a string of business wins for Today the Brave, including Carnival Cruise Lines, HOYTS, TRUE NORTH, and MECCA. The agency continues to work with its foundational clients, including News Corp and the University of Sydney.
The agency has tripled its headcount in the past 12 months as it introduces fully integrated capabilities, including media and PR.
“If our first year was about getting ourselves established in the market – recent months have been focused on supercharging our growth,” said Leggett.
“It’s the perfect time to welcome Alyce into the fold. Her unique combination of skills will be invaluable in shaping our strategic offering for clients, as well driving our internal ambition to make Today the Brave the best agency any of us have ever worked for.”
Earlier this year, Carnival Cruises and Today the Brave launched the 100% Holiday campaign, aimed at leveraging Carnival’s established brand recognition to drive consideration and conversion
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Top Image: Alyce Gillis