Tinder has announced the rollout of School of Swipe, the platform’s crash course for online dating, tailored for singles navigating modern-day dating.
School of Swipe is now available in Australia, following its initial launch in Singapore and across South East Asia and Japan. Content for the Australian market was created in partnership with the founder of Teach Us Consent and consent advocate Chanel Contos and respectful relationships coach Max Radcliffe.
The educational resource and digital wingmate aims to help Australian singletons build confidence as they seek out new connections and provides guidance on the online-to-offline dating journey. The local edition includes an enhanced safety syllabus with help from Contos as well as a brand new Don’t Be An Ick syllabus from Radcliffe that offers expert advice on how to handle rejection and bad behaviours.
Tinder Australia spokesperson, Kirsty Dunn said: “Dating apps have become a stepping stone for many singles. As the most popular app for young singles, Tinder is unveiling School of Swipe, as the new digital wingmate and educational resource to help you date with confidence and knowledge. The all-in-one dating guide complements our continuous in-app feature innovations and tutorials to help make dating both fun and safe for all singles who are eager to connect with someone new.”
School of Swipe also brings Tinder’s Dating Dictionary to life in an interactive way and a new Don’t Be An Ick syllabus deep dives into tips for profile, texting and dating etiquette. According to recent Tinder research, 1 in 5 (19%)** Australians admit they didn’t handle it well the last time they were rejected, so a dedicated module offers support on how singletons can respond appropriately.
Radcliffe said: “Over the years I’ve had great relationships and even fell in love with some amazing people I’ve first met on Tinder. So it’s fantastic to be part of Tinder’s School of Swipe to help people who are exploring the world of dating understand different personalities, nuances, and forms of communication they may come across. Dating can seem overwhelming, but I’m proud to have contributed some practical tips and real-world advice to avoid missteps or things that might hold people back.”
Tinder’s recent Dating Dictionary: Consent Edition, created in partnership with Contos, also features in the School of Swipe resource and helps educate young Aussies on key terms and phrases to help how to ask for, give and revoke consent.
Contos said: “Matching with someone new is such an exciting experience. It’s easy to be swept away whilst you’re vibing with them, and overlook red flags or not realise what may be inappropriate with your own behaviour. School of Swipe™ is such a great resource that reminds us of the importance of how we communicate and practise consent as well as the other things we can all do to interact safely, act sensibly and still have fun – both online and offline.”
In conjunction with the launch of the microsite, Tinder is also rolling out new in-app messages to promote School of Swipe to users.
Recently, Tinder has expanded its portfolio of features, giving users new and interactive ways to enjoy the dating journey in-app. Earlier this year, Tinder launched Relationship Types and Relationship Goals to support authentic and honest connections.
The Australian launch of School of Swipe comes after Tinder rolled out its first-ever global brand campaign, “It Starts with A Swipe”.
See also: Tinder announces new brand campaign that celebrates Gen Z