Nike, Smiths, Mecca, Netflix and UBank are among the finalists named in the inaugural TikTok Australia advertising awards, which will be announced at an awards ceremony in Sydney on February 15th, 2024.
The event, which follows the success of the awards in Europe and South America, will highlight the Australian agencies and brands that have delivered impactful and entertaining campaigns to the platform, across categories including creativity, brand excellence, and performance.
Brett Armstrong, TikTok’s general manager, global business solutions for Australia & New Zealand, said the Australian shortlist for the first TikTok Ad Awards celebrates the creativity and success achieved by their partners on the platform.
“We see a lot of great ads every year, so this is an important recognition of the brands, agencies and people who push the creative limits of their work to drive market-leading results.”
“Their contributions play a vital role in making TikTok a vibrant community where local stories come to life, and global audiences can be reached. We’re proud that the globally run TikTok Awards have made their way down under and can’t wait to celebrate with all our finalists next month.”
The shortlisted campaigns, brands and agencies are as follows:
Greatest Creative Campaign:
1. ModiBodi – I’m Dying Inside
2. Smiths – Taste Icons
3. UBank – DJ Frog – 20 bucks
Greatest Brand Campaign:
1. Nike – 1000 Victories
2. Netflix – Queen Charlotte: A Bridgerton Story
3. Tinder – It Starts with a Swipe
Greatest Performance Campaign:
1. Hismile – VIRAL Purple Serum
2. Contiki – From Dreams to Reality
3. Mecca – New Now Wow
Greatest For Good Award:
1. Consent Labs – #ClassifyConsent
2. Bushfire Foundation – Save BIG This Black Friday
3. RSPCA NSW – Rescuoodles
Media Agency of the Year:
1. Wavemaker
2. OMD
3. Incubeta
Creative Agency of the Year:
1. Howatson & Co
2. TBWA Sydney
3. Canva (In-house agency)
Advertiser of the Year:
1. Hismile
2. L’Oreal
3. Universal Pictures/Warner Bros
For You Award: This award celebrates someone who is an exceptional advocate for TikTok across their business, regularly collaborates with the platform, and understands the power TikTok has as a platform to craft campaigns that drive results for their clients and/or business.
1. Alex Lee – Canva
2. Ilaria Mazzoni – EssenceMediacom
3. Nick Kyprianou-Brown – Joy.