From chic holiday styling and sustainable home projects to Lenny Pearce’s techno remix of Rockin’ Around the Christmas Tree, TikTok has cemented itself as the trendsetter of the festive season.
Content creators on the platform are delighting audiences with everything from gift-wrapping hacks and home decor tips to behind-the-scenes looks at holiday businesses. Fresh takes on carolling classics by stars like Sabrina Carpenter and producer duo Max and Johann have added a modern twist to holiday tunes, while Mariah Carey’s signature Christmas rallying cry, “It’s Time,” has dominated the soundscape.
Chantel Mila
Creators leading the festive charge
One standout is Chantel Mila (@mama_mila_), with 1.5 million followers. Known for her glamorous styling and home organisation hacks, Mila has wowed her audience with innovative gift-wrapping tutorials. From plush toys and tennis rackets to candy cane bows and oversized front-door decorations, her creative flair shines this season.
Geneva Vanderzeil (@genevavanderzeil), followed by 721,000 fans, gained viral acclaim for her creative upcycling projects, including a discarded dollhouse transformed into a sustainable showpiece. This Christmas, Vanderzeil has charmed TikTok with dreamy embroidered ornaments, miniature gingerbread houses, and a holiday-themed makeover of her iconic dollhouse.
Loui Burke (@louiburke), with 278,000 followers, has brought humour and sophistication to the platform. His witty Christmas tree reviews and luxe decorating tips—like mantel styling and premium tablescape ideas—are a hit with viewers seeking inspiration for their holiday homes.
For small Australian business Dancer & Dasher (@danceranddasher_), the festive season is about redefining tree styling. Founder Alana Arena shares enchanting tree-decorating time-lapses and expert tips, turning her passion for magical holiday moments into a thriving venture. With 52,600 followers, her content captures the wonder of Christmas.
Mariah Carey
Hashtags and sounds driving the holiday spirit
Mariah Carey’s iconic hashtag #ItsTime leads the way in Australia, accompanying tree-decorating videos and festive outfit reveals. Meanwhile, #ChristmasParty showcases everything from office party antics to behind-the-scenes hilarity. Another trending hashtag, #Friendmas, has inspired TikTokers to share delicious recipes and stunning tablescape designs.
Among this year’s breakout sounds is Lenny Pearce’s techno remix of Rockin’ Around the Christmas Tree, offering a fresh twist on the classic. Pearce, named one of TikTok’s top artists of 2024, has brought vibrant energy to festive playlists. Jingle Bell Rock also lit up For You feeds nationwide, with viral renditions including Tate McRae’s Jingle Ball opener and a remix by Max and Johann.
Sabrina Carpenter’s A Nonsense Christmas, tied to her Netflix special, has climbed TikTok’s trending list with over 48,800 streams since its premiere last weekend, further solidifying her place in the holiday zeitgeist.
Lenny Pearce