Sydney based creative studio LightRise has created a new on-screen brand and motion system for streaming news platform Ticker.
Ahron Young founder and CEO said: “Right from the outset, LightRise understood our project and what we were trying to do. They understood both our creative and commercial objectives connecting them with our brand narrative and editorial values. Ticker is a new concept in Australian media and their advice and creativity has propelled us leaps and bounds ahead of where we were.”
The studio undertook a series of initial design sprints to determine a visual comfort factor before embarking on a deeper exploration into brand and on-screen information design. The aim was a balance between the gravitas of a traditional broadcast news brand and a more progressive, cross platform streaming service.
Amelia Peacocke, LightRise executive producer, “The collaborative style of working that Ahron and Tim championed allowed for an open and inspirational base to work from. This project showcases the strength of the LightRise offering – from breathing life into an initial idea… right up through to delivering a polished end product”
A bespoke visual ‘source code’ inspired by the Ticker logo anchors the motion language across both the on-screen brand and information design.
LightRise creative principal Gavain Browne “We seized the opportunity to collaborate with one of the most exciting and disruptive media ventures operating in Australia today. Ticker’s vision is exciting and to be able to work with them to help shape their rapid trajectory was a lot of fun. It was exactly the way we like to work, collab- orative, nimble and smart”.
