Thrive PR & Communications has made three senior appointments in newly-created roles.
Ashleigh Bruton joins the agency as integration director, Chloe Jeffers will take the helm of Thrive Melbourne as business director, and Natalie Liebmann as associate director in Thrive Sydney.
Bruton appointment will see her lead the agency’s in-house creative, social, and content function in Australia and New Zealand and drive 360-degree storytelling alongside the PR teams.
Leilani Abels, Thrive CEO, said that Bruton’s experience in integrated communications, advertising, content, and social media could enhance its teams and drive data-led creative content and social-first opportunities for its clients.
“Combining these functions under the one agency is in high demand by clients where they gain greater value with their budgets and higher returns,” she said.
Bruton spent the past four years at Publicis Groupe leading a team of digital specialists, and for 10 years prior to that, worked across Australia, New Zealand, Asia-Pacific, and North America markets.
Bruton said she was looking forward to joining the leadership team to spearhead the integration offering across digital, social and creative, and working with the Thrive team across Australia and New Zealand.
“Leilani and the executive leadership team have cultivated a truly unique culture at Thrive, with an impressive roster of some of the world’s leading brands. I can’t wait to drive the evolution of Thrive’s integrated communications model,” she added.
Thrive Melbourne has also strengthened its position in the Victorian market with the appointment of Chloe Jeffers who takes the helm as business director.
She brings two decades of experience in integrated corporate and consumer communications. Abels called her a “first class leadership appointment” for the team. Jeffers’ experience has been across almost all major categories with deep experience in FMCG, retail, government, and sport.
Jeffers said: “With such a brilliant Melbourne team to lead, I look forward to adding even greater value to our existing clients and bringing new business into the Melbourne team so we can continue to keep the heart of Thrive’s homeland beating fervently.”
Thrive Sydney has also created a new role with Natalie Liebmann joining as associate director and 2IC specialising in big brand consumer PR. She spent over seven years at iD Collective Sydney, where most recently she was general manager. Her expertise over the last decade has been in FMCG, tourism, liquor, consumer tech, fashion and retail.
Abels welcomed Liebmann to the team and a stand out addition to the team with exceptional strategic campaign experience and a “solid black book to get things done.”
Liebmann said: “With an incredible reputation and client portfolio, I look forward to working with Leilani and the executive leadership team, as we continue to strengthen Thrive’s offering and diversify client categories. Championing the Sydney team alongside Niall Hughes, there’s also immense opportunity to grow and build on the team’s passion and expertise, as we work together to build a thriving future.”
Abels concluded: “Thrive is a dynamic place to work with a people-first culture and high performance mindset. We welcome Ashleigh, Chloe and Natalie with open arms into the Thrive family. I know they will be making an impact for years to come and are limited by nothing at Thrive.”
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Top image, left to right: Ashleigh Bruton, Chloe Jeffers, and Natalie Liebmann