This is Flow been appointed to the account for cruise operator Carnival Australia across four key brands: Princess Cruises, Seabourn Cruises, Cunard Line, and Holland America Line. This is Flow will manage all of the brand’s media planning and buying in Australia and New Zealand.
The account was previously held by Initiative Sydney who took over in 2019.
This is Flow has been tasked with reconnecting audiences and putting cruising back on the travel agenda. Flow has been appointed as the agency on record for each of the brands.
The Carnival Australia brands moving to Flow include Princess Cruises, Seabourn Cruises, Holland America Line, and Cunard Cruise Line. Ships under the Cunard Cruise Line brand include the Queen Mary 2, Queen Victoria and Queen Elizabeth.
Jimmy Hyett, founder and CEO of This is Flow said “Australians have a deep connection to cruising, with the industry seeing multiple years of double digital growth prior to the pandemic.
“Now the world is ready to get back on the water and it’s such an exciting time to be working with some of Australia’s best cruise brands and bring it back to the people. The work already delivered has shown the value that passion and smarts add, to such experienced and established brands.”
Nick Ferguson, senior director sales, marketing & service Princess Cruises said “We were all really impressed with This is Flow’s excellent understanding of our brands.
“Flow’s passion for achieving results through open and collaborative partnerships is perfectly aligned to our brands. There is also a clear cultural fit and a shared business mindset that is important to us.”