Thinkerbell and Repco have teamed up for a fourth year of ‘Bringin’ the Bathurst’.
The new Repco work from the agency sees racing fans making the pilgrimage to the Temple of Bathurst to have the Bathurst brought into their lives through its almighty power.
It features the return of the owner of Peter Brock’s powerful glove as the ‘Revvvrend’, bringing the Bathurst to all who flock to the iconic Mount Panorama.
The earworm of a track was developed by the team at Electric Sheep Music and spot-directed and produced by Josh Logue and TAXI.
Kym Sutherland, general manager of marketing at Repco, said: “Ever since Repco took over the sponsorship of the iconic Bathurst 1000, we’ve been throwing everything at it.
“This time of year sees us Bringin’ the Bathurst at the track, in our stores and of course in our ads. We’ve really put the pedal to the metal with this new work.”
Ben Couzens, executive creative Tinker at Thinkerbell, said: “We’ve laid some solid foundations with our Bringin The Bathurst idea over the last few years and after harnessing the power of Brocky’s almighty glove last year, we’ve found that there’s plenty of magic left in it this year.”
The full Bringin’ the Bathurst work is running up to and throughout the great race in October, on TV, Digital, Print and Social and of course supported with some equally entertaining event activity for those making the pilgrimage this year.
In July, Repco launched its new brand platform, Gets You Goin’, via Thinkerbell’s newly created production arm, Hotel Bell.
This brand idea is based on Repco’s understanding of the quirks and truths of being a car lover. The launch includes a series of films that feature relatable moments for car enthusiasts, from almost losing a 10mm socket in an engine bay to making an instant mate based on a shared affinity for cars.
Credits
Brand – Repco
Creative Agency – Thinkerbell
Media – Initiative
Production company – Taxi Film Production
Director – Josh Logue
Editing & VFX – Manimal Post
Music & Sound Design – Electric Sheep Music
Photographer – Jon Webb
Colourist – Marty Greer