Thinkerbell has elevated head creative tinker Sesh Moodley to executive creative tinker, the independent agency’s equivalent of the ECD role.
Moodley joined Thinkerbell in 2020 when the Sydney team had just six people, after holding creative leadership positions at agencies like Crispin Porter + Bogusky, AKQA, 72andsunny and Saatchi & Saatchi across the UK, US, and Australia. Now, the ‘North’ campus has a team of more than 50.
“I’ve had the pleasure of working with Sesh for many years and his desire to agitate for brilliant ideas only seems to grow stronger,” Paul Swann, Thinkerbell North’s chief creative tinker said.
“He perfectly embodies the Thinkerbell model of Measured Magic and is always looking for ways to push boundaries’.”
The supplied AI ‘headshot’ of Moodley
Moodley added: “I’ve loved being part of the growth of Thinkerbell over the last four years. We’ve got an amazing roster of ambitious clients and a model that liberates creativity, I couldn’t be more excited about the next chapter.”
Moodley’s promotion continues Thinkerbell’s recent momentum. Mediaweek revealed that the agency had won Hort Innovation’s account from TBWA, and the agency has since released its first work for the client, along with campaigns for Guinness, Toohey’s, and Vegemite.
Thinkerbell also launched a water brand, marking its first foray into the product development space.