Thinkerbell has launched the new Nobody Beats Dan Murphy’s brand platform, which is the final collaboration between the creative agency.
The film follows a customer getting everything she needs for Christmas day at Dan’s, where she knows she’ll find great value. She even has enough left over to grab an extra bottle for those inevitable surprise guests with their somewhat eclectic tastes.
For over 70 years Dan Murphy’s has delivered vast range of local and international drinks, Lowest Liquor Price Guarantee, and expert staff, Nobody Beats Dan Murphy’s is a brand positioning that runs deep, not only through advertising, but through everything Dan’s does.
This work marks the final collaboration between Thinkerbell and Dan Murphy’s who will part ways this month following a pitch process earlier this year in which Thinkerbell declined to participate.
“Dan’s is the liquor destination for Aussie shoppers at Christmas,” Maija Bell, head of brand marketing, Dan Murphy, said. “In the current consumer climate it’s more important than ever that we remind them of what they already know: for all of their hosting, toasting and gifting needs for less, Nobody Beats Dan Murphy’s.”
Tom Wenborn, chief creative Tinker, Thinkerbell, said: “We’re incredibly proud of the work that we’ve been able to achieve with the Dan’s team over the past four, almost five years, and this work is no exception. A final festive bow for the Nobody Beats platform is a fitting conclusion to our rich and enjoyable partnership. We wish Dan’s and the entire Endeavour Group all the best.”
The integrated campaign is live across TV, BVOD, OOH, press, Social, Digital, Radio and in-store.
In July, Endeavour Group appointed BMF as its lead creative agency to work across its portfolio of brands, including Dan Murphy’s and BWS.
BMF is well-known for its role as creative agency of record for ALDI Australia. The agency worked with Ogilvy PR and Zenith Media to launch the supermarket chain‘s largest competition to date under its Good Different platform, ‘ALDIcore’.
Credits
Client: Dan Murphy’s
Agency: Thinkerbell
Media: Carat Australia
Director: Yianni Warnock
Production House: MOFA
Post and online: ARC EDIT
Sound: Rumble
See also: BMF wins Endeavour Group creative pitch