Thinkerbell has unveiled Aware Super’s latest work, ‘Super Helpful’, which aims to connect with Australians approaching retirement.
The campaign shines a light on the evolving nature of retirement – a shift from what it once was to people having to find a new rhythm of living as they approach retiring.
Sally Gross, Aware Super’s head of brand, said: “Aware Super, is the Super Helpful retirement fund. This new work puts a focus on people approaching retirement and highlights the fact that they can keep earning even when retired with Aware Super.”
“Not many Aussie’s are aware of this, so we’re keen to help as many as we can, have their best possible retirement. We’re really proud of this work and how it represents and reimagines retirement for this cohort,” Jo Elford, senior manager brand at Aware Super, added.
Belle Thompson, head thinker at Thinkerbell, said: “We’ve developed a strong platform in ‘Super Helpful’, and we’re really proud of this new work we’ve created together with the team at Aware Super. Building off the platform, and staying true to our use of distinctive brand assets, or Sam as we like to call them, the new work helps people navigate their new retirement needs.”
The Rhythm of Retirement work rolls out across TV, OOH, radio and more.
The launch of Thinkerbell’s Super Helpful campaign with Aware Super comes after the creative agency and Australian Avocados (Hort Innovation) teamed up to mark King Charles III tour of Australia to launch a commemorative avocado spoon and holder.
Australian Avocados and Thinkerbell has created a limited edition commemorative avocado spoon and holder to mark King Charles III visit to Australia. The campaign launch comes in light of the recent revelation that His Majesty enjoys half an avocado for lunch every day to stay fit for his royal duties.
Credits
Client: Aware Super
Agency: Thinkerbell
Media: Atomic 212
Production Partner: MOFA
Sound & Music: Rumble Studios
Edit: ARC Edit
Animation: Cadre Pictures