Think HQ has branded itself as ‘The Positive Change Agency’ under a new strategic positioning.
The full-service integrated agency‘s refreshed brand and visual identity was designed and implemented by its in-house creative, design, production, and technology teams.
Think HQ has also opened a second site at its South Melbourne headquarters, a purpose-built creative space. Think HQ now has close to 100 team members across its Melbourne and Sydney offices.
Jen Sharpe, founder and managing director of Think HQ, said the agency’s last 13 years have been about committing to inclusive communications that create positive outcomes for people, places, and the planet.
“This refresh tells our story and shows our dedication to actively listening and involving community in all of our work.”
She noted that the agency’s refresh means the agency is not defined by one particular service offering after building up its in-house integrated capabilities.
“This is a significant step change for the agency as we enter our next phase—it perfectly captures Think HQ and CultureVerse and reflects our dynamic, diverse, and authentic people who are the driving force of everything we do. We know that while competitors will flirt with the idea of ‘purpose’ or social impact, no one else in the market comes close to who we are and what we do.”
Andy Lima, Think HQ’s chief creative officer, said the refresh reflects the Think HQ and CultureVerse brands’ vision of delivering communications that support the change needed to create a more equitable, healthy, and sustainable future for everybody.
“The brief was simple yet challenging to realise: We required ease of application by the whole group while representing our diverse service offerings,” he said.
“As the parent brand to CultureVerse, Think HQ is constantly evolving and adapting to meet the challenges of our changing world. Our brand architecture reflects that. While both brands share a common purpose and values, CultureVerse offers unique aspects, including its community engagement approach and leading reputation in the multicultural sector.
“Our sustained growth over the years meant we needed synergies across both brands while maintaining their autonomy to remain competitive in their respective markets.”