Pacific Magazines’ Who brand has relaunched its online travel vertical to coincide with the publication of The Who 100 List, the brand’s first travel one-shot showcasing the world’s 100 hottest holiday destinations.
The launch follows research conducted by the brand that found 88% of Who’s audience of 2 million had travelled in the past year, and a further 83% intending to travel in the next 12 months.
Keshnee Kemp, editor and content director of Who, said: “Australians are travelling more than ever – we’re going further than ever before and we’re spending more on holidays than we have in the past. The Who audience typifies this trend with 71% of our readers keen to experience new and exciting destinations. With the help of our advertising partners, we’re helping them do just that.”
Online, the new-look travel platform features the Who team’s secret spots, honest reviews and travel video diaries, as well as tried and tested travel tips and advice.
On sale from today, The Who 100 List features the top 100 hotels, destinations, restaurants and spas as experienced and chosen by the team at Who.
A partnership with LUX Resorts & Hotels and Scoot will mean one lucky reader will also win two flights and a week in the Maldives, worth $12,000.
Gereurd Roberts, CEO of Pacific, said: “The Who 100 List follows several hugely successful standalone editions from Pacific brands this year, including the sold-out New Idea Royal Wedding souvenir one-shot and Home Beautiful’s Hamptons Homes.
“Like those launches, this one has been developed out of Pacific’s audience data and resulting consumer insights, and is supported across all channels. Given that, and the propensity of the Who audience for travel, this is sure to be successful as well.”