Nine has announced Mazda, iSelect, NIVEA, and Pandora music, along with KFC, Sage, Woolworths and Auto Masters as commercial partners of The Voice. The show returns to Nine on Sunday, May 1 at 7pm.
Commenting on the partnerships, Lizzie Young, Nine’s director of innovation, partnerships and customer experience said: “We are incredibly excited to be working with such a diverse and high calibre of brands on the fifth season of The Voice, a true testament to the confidence advertisers have in the format.”
“Thanks to our ongoing collaboration with Endemol Shine Australia we are continuing to evolve the opportunity The Voice presents for brands to tell their own unique story. More so than ever before we are empowering consumers to connect with The Voice when and how they want as our engagement with consumers expands across new platforms. For season five our digital footprint will incorporate 9Now, social, The Voice app and Pandora.”
Content integration highlights for The Voice season five include:
- iSelect will be top of mind with consumers through The Voice app, empowering viewers to be the fifth coach throughout the blind auditions and battle rounds, along with instant voting during the live shows.
- As a new partner to The Voice, Mazda will launch a unique partnership with Coach, Jessie J, using the high profile superstar to promote the all-new Mazda3 through TVC’s, a consumer promotion and social media.
- Pandora will launch a digital content series centred on artists and music firsts. The music streaming service will also house unique video content from The Voice.
- NIVEA will own the red carpet, offering consumers the chance to win the ultimate grand final experience, including meet and greets with the Coaches.