The Sydney Swans are shaking up sports storytelling with their 2025 brand film, Here’s The Rundown, premiering Tuesday, 11th February.
The film, which was done in collaboration with Seven’s in-house creative team Red Engine, takes a fresh, contemporary approach, designed to connect with a younger, more diverse audience while celebrating the club’s pride, resilience, and deep fan connection.
Directed by Kiera Leather, alongside creatives Sam Power and Ben Fletcher, the campaign attempts to capture the energy of the SCG, the personality of the players, and the Swans’ unwavering ambition heading into the new season.
“I wanted to capture how, from my own experience, both the players and fans uphold the club’s values
and ethos,” Kiera said. “This is what makes being a Swan so special. Our campaign strives to bring that
sense of belonging to the whole of Sydney.”
Drones, slow-motion captures, and authoritative storytelling converge to highlight the emotional connections that come with becoming a Swans member.
Sydney Swans executive general manager of marketing and communications, Loretta Johns, said the
film captures the experience of game day by putting fans in the frame.
“A Swans game at the SCG is a truly unique Sydney experience and we are thrilled that Red Engine has
been able to capture the emotion and energy of that experience from a fan’s perspective.
A still from The Sydney Swans new 2025 brand film ‘Here’s The Rundown’.
“While the film highlights some of the incredible things our athletes do on the field, it also offers a
snapshot into their personalities off the field, which we know helps build the connection with our
members and fans.
“After achieving record crowds and record membership last year we’re excited that the 2025 season is
almost here and look forward to seeing a packed SCG on Friday, March 7 for our Opening Round match
against Hawthorn,” Johns said.
‘Here’s The Rundown’ will debut across Sydney Swans social channels (YouTube, Instagram, Facebook,
Tik Tok) and broadcast partnerships.