The Pistol has made two senior appointments to its performance team following a successful period of client wins and renewals.
Brinda (Bini) Dekiwadia joins the full-service digital marketing agency in the newly created role of head of performance, alongside Daren Polo in the performance team, specialising in SEO and CRO functions.
Under her new remit, Dekiwadia will lead The Pistol’s well-established performance team, focusing on integrating the holistic media mix for long-term client results.
Dekiwadia brings more than a decade of experience in performance marketing to The Pistol. Most recently, she championed innovation projects and played a key role across Mindshare’s tier-one client portfolio, including Australia’s largest banks and health and education clients. She has also held performance marketing roles for automotive and retail brands at Columbus and Reprise Media Australia.
Bini Dekiwadia
Polo has 15 years of experience across digital strategy, SEO and content. He recently led the SEO and CRO functions at CHE Proximity, where he noted the shortage of SEO strategists in the market and branched out to start his own consultancy. He has also previously held SEO and digital roles at Yango, Belgrin and the Australian Turf Club.
The Pistol CEO, Jaime Nosworthy, said: “The specialist capability each of these leaders brings to the business will translate to increased value for our clients. True integration of media, regardless of channel or budget source, is a key strategic pillar for all our client partners.
“Bringing Bini into the business to lead the performance function with seasoned experts across all core functions, including Daren in SEO and CRO, will ensure our clients’ investment is delivering long-term and sustainable value back to their businesses and eliminating any inefficiencies.”
“It’s exciting to be joining The Pistol as with so much momentum,” Dekiwadia said. “As someone who has led performance teams for many years, my focus is on steering teams towards innovative online marketing strategies, focused on maximising client ROI.
“I’m someone who has always prioritised client relationships and developing bespoke digital solutions to align with unique client goals – I look forward to bringing this ethos to The Pistol’s client partners,” she added.
Daren Polo
Polo said of his appointment: “I like to think of myself as at the forefront of digital disruption and The Pistol is leading the charge in the performance marketing space. The team at The Pistol is experienced and known industry-wide for its elite digital strategies, and I’m thrilled to now be working alongside them.”
Both appointments follow of a strong start to the new financial year for The Pistol, including some key client wins, such as Brandbank Group (Seed, Unison, Commonry, Allkinds, Kikki K, and Fine Day) and NannyGranny, and contract renewals across the retail and consumer goods verticals.
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Top image: Brinda Dekiwadia and Daren Polo