The Pistol has been appointed to manage marketing strategy, media, creative, and web development for start-up NannyGranny as it seeks to boost its profile in the domestic market.
The digital marketing agency has worked with the nationwide online network of caregivers since it launched and has helped families and individuals with household management.
Nanny Grannies are generally female retirees looking to keep busy and earn extra money. They support families with childcare, meal preparation, and school drop-off/pick-up, while also offering help for older people, those living alone, or those in need of a hand with regular domestic tasks.
Through the network, these women can advertise their caregiving capabilities on the site and connect directly with families looking for support.
NannyGranny’s profile has continued to grow, particularly in Victoria, NSW, and Queensland. Due to demand, the network is expanding beyond childcare to offer a range of additional services, including housekeeping, elderly companionship, grocery shopping, and dog walking.
Warren and Paige Kilburn
“We feel incredibly lucky to have had The Pistol team with us on our start-up journey,” Paige Kilburn, NannyGranny co-founder, said. “From day one, the team embraced the NannyGranny concept, sharing our passion for building a community of women – literally – supporting women.
“The Pistol has remained agile as our start-up needs evolved, and since launching the business in June, the team have flexed to offer dev support, web analytics, comms deployment, and growth planning.
“When we were looking for a marketing partner, we wanted someone whose ethos aligned with our own – and we’ve found that in The Pistol. Their reputation for taking fast-growing businesses to the next level is unmatched, and I look forward to continuing to work with the team as we grow NannyGranny.”
“From the outset, we were impressed by Paige and Warren Kilburn’s entrepreneurial spirit,” Jaime Nosworthy, The Pistol CEO, said.
“Our passion is working with pioneering businesses – people who are pushing the needle in their chosen field – and NannyGranny is a prime example of an innovative disruptor in the tech space.
“Through NannyGranny, Paige and Warren have identified a key gap in the market for a network that matches time-poor families with an increasing number of women over 50, who want to find work for social fulfilment and extra income. We’re proud to be supporting a business that is dedicated to helping women, at all phases of their life, particularly older women who are at higher risk of falling into poor financial circumstances.
“We’re excited to help take the NannyGranny business to the next level – because, let’s face it, we could all do with a NannyGranny in our lives!”
The NannyGranny appointment comes off the back of several new business wins for The Pistol, including fashion retailer Brandbank Group, beverage brand Vitasoy, Australian travel company Riparide, and Australian fashion brand DECJUBA.
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Top image: Jaime Nosworthy