Ipsos iris figures for June have revealed The Nightly now has a unique monthly audience of 2.3 million readers.
The industry-audited figures for June also show a 24% leap in audience for The Nightly, up from 1.86 million in May.
The audience of The Nightly, which Seven West Media launched on 26 February this year, has grown 163% since its first Ipsos iris-recorded month of March. From an audience of zero at launch, The Nightly also recorded 4.99 million page views last month.
The majority of the audience for the publication is based in NSW and Victoria, and 56% of its audience is under 55.
Aside from its core team of reporters, it draws on 7NEWS journalists around Australia and overseas correspondents, international brands The Economist, The New York Times and The Washington Post, as well as London’s Daily Mail newspaper.
The Nightly editor Sarah-Jane Tasker said: “The feedback we are getting is that readers are loving The Nightly’s fresh voice, its no-nonsense journalism and forthright opinion.
“Readers are clearly enjoying getting ahead of the news through an afternoon paper delivered directly into their inbox every evening. They love the bold front pages and the clean, modern designs, both of our digital edition and our website.”
Editor-in-chief Christopher Dore said: “We have created a news brand, an entirely new national product, and accumulated a monthly audience of 2.3 million in four months – that is a sensational result.
“Already we have an audience 90% the size of The Australian Financial Review and 65% the size of The Australian. There has never been a new media brand launch quite like it, and we are only just getting started.”
In an interview with Mediaweek in June, Tasker said politics, sport, and business are the content that resonates with readers of The Nightly.
“What we are giving readers is really special. A snapshot of the day with a different lens, a fresh design imperative. Anything and everything is up for grabs, focusing always and only really on what readers are interested in,” she said.
“Some of that is obvious. With other stories, important, maybe harder for audiences to get their heads around, we are intent on bringing them into the yarn, capturing their attention, and making them read stuff they maybe didn’t even know they were interested in.”
See also: ‘Intelligent, clever, and relevant’: The first three months of The Nightly