Australia has claimed 14 wins at the 64th annual Clio Awards, with The Monkeys’, part of Accenture Song, ‘Play it Safe’ campaign nabbing gold in the film craft (musical – original) category.
Founded in 1959, the Clio Awards celebrate creative excellence in advertising. The Monkeys’ winning work, directed by Kim Gehrig and fronted by popular Australian actor and musical comedian Tim Minchin, was created by the agency in celebration of The Sydney Opera House’s 50th anniversary.
Produced by Sydney-based production company, Revolver x Somesuch, Play it Safe features original musical and lyrics by Minchin.
In total, The Monkeys scored six of Australia’s 14 gongs, with M&C Saatchi taking four, and R\GA, CHEP Network, Dentsu Creative, and Rumble Studios winning one each.
Last year, Australia took home a total of 29 awards at the 2023 Clio Awards, with CHEP Network, Leo Burnett Australia and Ogilvy Australia taking home gold.
Full list of Australian winners:
Gold: The Monkeys, part of Accenture Song
Title: Play it Safe
Brand: Sydney Opera House
Medium: Film Craft (Music-Original)
Category: Music – Original
Entry type: Public Service
Silver: M&C Saatchi Australia
Title: The Plastic Forecast
Brand: Minderoo Foundation
Medium: Creative Use of Data
Category: Visualisation
Entry Type: Public Service
Silver: M&C Saatchi Australia
Title: The Plastic Forecast
Brand: Minderoo Foundation
Medium: Digital/Mobile
Category: Real-time
Entry Type: Public Service
Silver: R/GA Australia
Title: WAW: Through The Fire
Brand: We Are Warriors
Medium: Film Craft (Music-Original)
Category: Music – Original
Entry Type: Product/Service
Silver: The Monkeys, part of Accenture Song
Title: The First Digital Nation
Brand: The Government Of Tuvalu
Medium: Public Relations
Category: Environmental
Entry type: Public Service
Silver: The Monkeys, part of Accenture Song
Title: The First Digital Nation
Brand: The Government Of Tuvalu
Medium: Experience/Activation
Category: Immersive/New Realities
Entry type: Public Service
Silver: The Monkeys, part of Accenture Song
Title: Play it Safe
Brand: Sydney Opera House
Medium: Branded Entertainment & Content
Category: Music
Entry type: Public Service
Bronze: CHEP Network
Title: Climate Doctor’s Certificate
Brand: School Strikes 4 Climate
Medium: Direct
Category: Other
Entry type: Public Service
Bronze: Dentsu Creative
Title: Mood Tea
Brand: Mood Tea
Medium: Audio
Category: Radio
Entry type: Public Service
Bronze: M&C Saatchi Australia
Title: The Plastic Forecast
Brand: Minderoo Foundation
Medium: Public Relations
Category: Environmental
Entry Type: Public Service
Bronze: M&C Saatchi Australia
Title: The Plastic Forecast
Brand: Minderoo Foundation
Medium: Media
Category: Specific Target Audience
Entry Type: Public Service
Bronze: Rumble Studios
Title: ALDI Christmas 2023 ‘Go Big On The Little Things’
Brand: ALDI
Medium: Film Craft (Music-Adapted)
Category: Music-Adapted
Entry Type: Product/Service
Bronze: The Monkeys, part of Accenture Song
Title: The First Digital Nation
Brand: The Government Of Tuvalu
Medium: Innovation
Category: Digital/Mobile
Entry type: Public Service
Bronze: The Monkeys, part of Accenture Song
Title: Play it Safe
Brand: Sydney Opera House
Medium: Branded Entertainment & Content
Category: Partnerships/Co-Creation
Entry type: Public Service
This year’s winners will be celebrated at the 64th annual Clio Awards on 1 May at Gotham Hall in New York City.
See also: CHEP Network, Leo Burnett Australia and Ogilvy Australia take home gold at 2023 Clio Awards
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Top Image: Tim Minchin (in ‘Play it Safe’ by The Monkeys)