The Mint Partners has announced its newly expanded client roster, featuring a range of new category accounts across fashion, food and wine, travel and tourism, property, technology and design.
Among the new clients include projects for Capri Holdings for Michael Kors, AC By Marriott Melbourne, Trenery, The Port Arthur Historic Site Management Authority, Central Element, The Woollahra Hotel and Bistro Moncur and Design Tech Platform ArchiPro.
Genevieve Taubman, co-founder and managing director of The Mint Partners, said: “We are pleased to welcome a range of new category clients to The Mint Partners portfolio. We believe a multi-category approach, (with a luxury lens), is the key to both a resilient business and an innovative and inspired team.
“This dedication to diversification helped to deliver 10% growth over FY20-21 – a terrific result for the business,” she added.
For Capri Holdings, MINT launched the MMK x 007 range with top tier influencers including Yan Yan Chan, Elle Ferguson, Montana Cox, Tahnee Atkinson, Isabella Impala and Mishti Rahman.
MINT also hosted the Michael Kors Collection AW22 Fashion Runway show, which was live streamed from New York at Shell House’s Clock Tower, an exclusive lunch with fashion media and brand friends in attendance.
Central Element is working with MINT on a 12-month pipeline of exciting developments across the Sydney metropolitan area including the redevelopment of the former Hyde Park Inn on Elizabeth Street in the CBD into a world class residential building.
The agency will introduce the new AC Hotels brand to Australia, with the opening of the AC Hotel by Marriott Melbourne Southbank.
The intuitively designed hotel is part of Marriott Bonvoy’s portfolio of 30 extraordinary brands and the fourth new Marriott brand introduced by MINT to the Australian market including W Hotels, The Ritz-Carlton and most recently The Tasman, a Luxury Collection Hotel in December last year.
The Port Arthur Historic Site Management Authority appointed MINT to help in launching the new History and Interpretation Centre at The Cascades Female Factory in Hobart.
The historic site is Australia’s most significant site associated with female convicts and is now able to share more of the local Tasmanian Aboriginal history. MINT launched the site nationally in March this year with targeted media and influencer outreach.
One of New Zealand’s fastest growing design tech start-ups, ArchiPro has appointed MINT to launch the design-led platform into the Australian market.
ArchiPro simplifies the building and renovation process, connecting trusted industry professionals and product suppliers with home builders and renovators. MINT will help launch the platform via a targeted earned, paid and owned campaign of activity nationally in Australia.
The Woollahra Hotel’s brief to MINT is to relaunch and restore the legacy of one of Sydney’s most iconic hotels and will work with the team on the strategy to celebrate the upcoming 30th birthday of Sydney dining institution, Bistro Moncur.
Australian fashion label, Trenery, synonymous with contemporary design and timeless simplicity appointed MINT to run an influencer campaign, targeting the 50+ audience and creating cultural relevancy within the mature luxury fashion market.
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Top image: Genevieve Taubman