The Media Store has been appointed to a new pro bono client, Cure Cancer, to coincide with a forecasted year of growth for the independent media agency.
Cure Cancer has a unique position among the many cancer research charities throughout Australia, with the charity funding early-career cancer researchers, where limited opportunities exist to fund their vital work.
The charity funds new ways of thinking and new ideas in cancer research across all cancer types. Over the past 55 years, Cure Cancer has raised $87 million to support 540 lifesaving research grants, which have been entirely funded by donations, and recently announced 14 additional grants for 2023, a 75% increase from 2022.
Stephen Leeds, The Media Store CEO, said of the new appointment: “Every family has been touched by cancer in some way and our work family is no different. On asking our team who would like to be involved in bringing Cure Cancer into our client fold, I was inundated with volunteers, many of whom have had personal experiences with cancer and wish to see it eradicated.
“Furthermore, learning about Cure Cancer’s USP of funding new ways of thinking to make this the last generation to die from cancer, aligned with our vision to reimagine what media can be. We are humbled to support such important, innovative, and life-saving work.”
Nikki Kinloch, CEO of Cure Cancer, said of The Media Store’s appointment: “We approached The Media Store after hearing of their unparalleled reputation to deliver outstanding value and creative solutions for clients.
“We are thrilled to have their media expertise and partner connections to support our marketing team and together will continue to raise awareness of the importance in investing in research today so we can safeguard the generations of tomorrow.”
The Media Store’s pro bono client appointments comes after the independent agency welcomed two new members to its senior leadership team: chief strategy officer Sam Cousins and data & analytics director Max Rivera.
See also: The Media Store welcomes Sam Cousins and Max Rivera to its senior leadership team