The Growth Distillery has announced its 2025 program, featuring 35 cutting-edge research initiatives, 15 bespoke activations – including tailored workshops and high-profile events – and the return of its popular vodcast series spotlighting over 30 industry thought leaders.
Highlights include:
• Technographics: Pioneering research that demonstrates how consumer interactions with technology present a unique opportunity for brands to personalise customer journeys, enhance loyalty and increase conversion
• Fuel for Fandom: A deep dive into how marketers can tap into passions and interests to create valuable opportunities for brands to leverage or align with those pursuits
• Signals of Intent: An examination of consumer behaviours, understanding the difference between interest and intent and learning how this can benefit advertisers
Other key projects tackle Gen Z insights, Australia’s evolving sports culture, and shifts in sectors like luxury, education, and technology.
The 2025 program also revives its Impact Workshops, starting February 26 with a health-focused session delivering actionable strategies for marketers, in partnership with The Research Agency. The company says the practical sessions deliver bespoke content to address specific sector challenges and opportunities
Leigh Lavery, Head of Growth Intelligence, said: “This year’s program offers marketers fresh, evolving perspectives that cut through the sea of trend reports and deliver proactive insights that drive meaningful impact for brands. We provide relevance and understanding to unlock growth and offer clarity and confidence in navigating your sector’s path to success.”
The Growth Distillery is an independent think-tank powered by News Corp Australia.
Pictured: Leigh Lavery