The Daily Aus is partnering with Intrepid Travel to launch a new ‘good news’ newsletter vertical.
To be sent each Sunday, the Good News Newsletter is part of The Daily Aus’ work to integrate positive news into people’s regular news diet.
Zara Seidler, The Daily Aus co-founder, said the new vertical is about having a “dedicated space” to platform everyday good news stories.
“Having a healthy news diet is about having light and shade,” Zara said. “It’s about having a grasp on the big stories that matter – politics, conflicts and the economy – while also allowing for an appreciation for all the good out there.
“When we started The Daily Aus, we made a conscious decision to include one ‘good news’ story every single day. Years later, that remains one of TDA’s most defining features, and we’re ready to scale that up.”
The Good News Newsletter works as an antidote to some of the news fatigue experienced by young people. The newsletter was created after feedback from audiences showed that people wanted the publication to build on the existing good news offering.
Followers can expect stories on scientific discoveries through to everyday people doing good things. Through this, the goal will remain the same: to remind readers that there is “plenty of good in the world.”
The first edition of the weekly vertical will launch on Sunday 11 August, in partnership with Intrepid Travel.
“We are proud to partner with The Daily Aus to deliver some much-needed ‘good news’ to young Australians,” Intrepid Travel’s chief customer officer, Leigh Barnes, said.
“Intrepid is on a mission to create positive change through the joy of travel, because when done right, we believe that travel can be used as a force for good.
“Through this collaboration, we aim to inspire young people to make a positive impact with their travel and empower them to experience all the goodness the world has to offer.”
See also: How The Daily Aus is reaching more young people than ever through newsletters