The Brag Media has signed an exclusive deal with global AdTech platform Playwire to represent its advertising inventory across Playwire’s publisher network in Australia and New Zealand.
Playwire’s family of digital entertainment websites is one of the largest in the world, comprised of more than 70 industry-leading brands and over 500 websites across key hard-to-reach verticals, including kids, gaming, parenting, tech and entertainment.
Among the brands are Fortnite and over 3,700 COPPA Kids apps, 250 gaming platforms and sites including in-game advertising on some of the biggest games in the world such as CS:GO, COD, League of legends, APEX Legends, plus some of the biggest Esports platforms and more than 200 movie review and news sites.
The partnership adds significant scale and reach to The Brag Media’s portfolio of digital media brands, offering brands an additional six million monthly active users in Australia and more than one million monthly active users in New Zealand.
The Brag Media’s COO, Joel King, said: “This exciting new and exclusive partnership with Playwire extends The Brag Media’s reach beyond nine million nationally and strengthens our gaming and kids offering, as well as provides our clients with further AdTech and targeting options. The Brag Media now delivers clients a full-scale media solution across our premium publisher network, studio, content and events divisions.”
The new deal with Playwire bookends the company’s biggest year since its launch as a music publisher in 2017. Last year, The Brag Media launched Variety Australia, acquired The Music Network and Epic Digital, and expanded Rolling Stone to New Zealand. The Brag Media now achieves 40 million monthly page views and nine million Australian users per month, cementing its position as Australia’s largest youth publisher.
The Brag Media’s premium network includes Rolling Stone Australia, Rolling Stone New Zealand, The Music Network, IndieWire, Billboard, thebrag.com, Tone Deaf, Funimation, Enthusiast Gaming, Life Without Andy, HypeBeast, and more.