The Brag Media has welcomed the return of Dane Robertson to the company in the newly-created role of head of client and event partnerships in Australia and New Zealand, as well as the appointments of Denise Barnes as client projects director and Anan Salvarinas as senior creative strategist.
Robertson’s return to The Brag Media following a stint at Pedestrian Group as head of partnerships – Victoria.
He brings more than ten years of commercial and partnership experience to The Brag, having previously spent almost two years as The Brag Media’s head of partnerships in Victoria, Queensland and South Australia, as well as several years in key commercial and marketing roles with Val Morgan and HOYTS Group.
As head of client and event partnerships across Australia and New Zealand, he will be responsible for expanding and enhancing The Brag Media’s commercial partnerships to ensure the business continues to deliver outstanding results for client partners.
On his return to The Brag Media, Robertson applauded the company’s growth and quality of work. He said: “When the opportunity to return presented itself, I couldn’t say no.
“Management has assembled a team of passionate people who care about the client, the audience and our brands, which results in compelling partnerships that add genuine value. I’m looking forward to seeing what we achieve in 2024 and beyond.”
The Brag Media has also added Denise Barnes and Anan Salvarinas to the team, strengthening its commitment to creating content, commercial solutions and connecting clients with hard-to-reach youth subcultures through its mastheads and events.
Barnes joins as client projects director after nearly seven years with Man of Many, most recently as head of branded content. Meanwhile, Salvarinas joins as senior creative strategist, following two and a half years with LADbible Australia, including a recent stint as senior creative (Brand).
Jessica Hunter
Jessica Hunter, The Brag Media’s general manager, said Robertson’s return alongside Barnes and Salvarinas’ appointments “mark a new chapter for The Brag Media”
“These recognised talents from leading youth publications bring invaluable expertise to propel our growth and deepen our impact.”
“We’re not just expanding reach, we’re strategically aligning with innovative minds to craft impactful partnerships that resonate authentically with our diverse youth audience. The Brag Media is more than a publisher; it’s a catalyst for brands seeking meaningful engagement with this influential generation. We’re excited to welcome them aboard and witness the innovative collaborations they’ll create in 2024 and beyond.”
In 2023 The Brag Media significantly expanded its scale and reach through new partnerships with Playwire, Evolve Media, Hypebeast and PMC.
Late last year, Vinyl Group, which bills itself as Australia’s only ASX-listed music company, entered into an agreement to fully acquire The Brag Media including its network of mastheads and events.
See also: Luke Girgis sells The Brag Media to ASX-listed Vinyl Group for up to $10m
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Top image: Dane Robertson, Denise Barnes and Anan Salvarinas